Halfords 'Christmas bikes' by DLKW Lowe

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The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.

The commercial was created by Richard Holmes and Remco Graham, and directed by Paul Gay through Waspface.

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Released: 02 November 2011

Creative in this campaign:

Credits

Halfords group brand marketing director
Senior marketing communications manager, Halfords
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Media agency
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Audio post-production
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