Directski.com 'affordable skiing for all' by Karmarama
Directski.com, the online ski holiday company, has launched a tongue-in-cheek ad that pokes fun at its competitor Crystal Ski using the former boxer Frank Bruno.
The digital and print campaign, written and art directed by Joe De Souza and Sam Walker at Karmarama, launched this week. It shows Directski.com's co-founders, Anthony and Neal Collins, in a ski lodge with their father.
The ad ends with Bruno saying "Crystal Ski, you’re going down" before showing a boxing yeti roaring.