Barnardo's 'life story' by BBH

3.9 10 Votes

Barnardo's is launching a campaign, "life story", to show the impact of positive encouragement on a child's life. The campaign, created by Bartle Bogle Hegarty, was shot by the ?director Ringan Ledwidge through Rattling Stick.

An ad shows 25-year-old Michael happily talking about his life. As he moves on to speak about his past, he regresses back in time and viewers see him as an angry and troubled teenager. As he continues to get younger, viewers see that he suffered abuse as a child and get a glimpse of the support he received from a Barnardo’s worker. The ad ends with the line: "It doesn’t have to end like it began. Join us to fight for a child’s future."

The ad was created by Rory Hall and Mel Lynch. There is also "making of" film (featured left).

Share On:

Released: 03 November 2011

Creative in this campaign:

Related Creative:

Credits

BBH creative team
BBH creative director
BBH producer
BBH assistant producer
BBH team manager
BBH team director
Production company
Director
Producer
Post production
Editor/editing house
Sound
Photographer

Private View about this creative

Private View: George Prest and Daryl Fielding

Private View: George Prest and Daryl Fielding

This week featuring work from BBC, London 2012, Barnardo's, Clover, Drinkaware and Google.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Barnardo's

Barnardo's "Ellie" by Bartle Bogle Hegarty

Private View: George Prest and Daryl Fielding

Private View: George Prest and Daryl Fielding

This week featuring work from BBC, London 2012, Barnardo's, Clover, Drinkaware and Google.