Google 'good to know' M&C Saatchi

4.8 2 Votes

Google has launched a campaign aiming to educate internet users about online privacy and how to stay safe when on the web.

Created by M&C Saatchi, the campaign runs across print, poster, online and digital escalator panels.

The ads feature stick men characters asking each other questions.

One of the ads tells readers to create a robust password when using the internet, drawing on inspiration from Shakespeare plays such as Hamlet.

Glue Isobar created the online work and digital outdoor panels.

It was written by Curtis Brittles and art directed by Will Bates.

Media planning and buying was handled by OMD and Essence. The production company was Across the Pond.

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Released: 03 November 2011

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Private View about this creative

Private View: George Prest and Daryl Fielding

Private View: George Prest and Daryl Fielding

This week featuring work from BBC, London 2012, Barnardo's, Clover, Drinkaware and Google.

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