Dixons 'Return Of The Jedi' by M&C Saatchi

4.2 2 Votes

The new Dixons campaign stars Darth Vader and highlights the in-store customer service experience at Currys and PC World.

The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year’s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore.   

Share On:

Released: 04 November 2011

Related Creative:

Credits

Dixons retail marketing director
Copywriter
Art director
Planner
Media agency
Media planner
Production company
Director
Audio post-production
Post-production

Private View about this creative

Private View: Leon Jaume and Jeff Dodds

Private View: Leon Jaume and Jeff Dodds

Featuring work from ITV, American Airlines, Dixons, HTC Cadbury's Fingers and John Lewis

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Currys PC World launches brand campaign ahead of Christmas

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas seasons with the strapline "we start with you".

Dixons

Dixons "football, what football?" by Abbott Mead Vickers BBDO