Dixons 'Return Of The Jedi' by M&C Saatchi

4.2 2 Votes

The new Dixons campaign stars Darth Vader and highlights the in-store customer service experience at Currys and PC World.

The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year’s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore.   

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Released: 04 November 2011

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Dixons retail marketing director
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Private View about this creative

Private View: Leon Jaume and Jeff Dodds

Private View: Leon Jaume and Jeff Dodds

Featuring work from ITV, American Airlines, Dixons, HTC Cadbury's Fingers and John Lewis

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Currys and PC World 'we can help' by M&C Saatchi

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M&C Saatchi has created an integrated campaign for Dixons Retail's Currys and PC World with work running across TV, print, digital, in-store, online and CRM.

Private View: Leon Jaume and Jeff Dodds

Private View: Leon Jaume and Jeff Dodds

Featuring work from ITV, American Airlines, Dixons, HTC Cadbury's Fingers and John Lewis