HTC 'soundwave' by Mother

3.8 2 Votes

Mother has unveiled its first work for HTC since winning the pan-European account in July.

The new ad, "soundwave", promotes the launch of HTC’s latest handset, the Sensation XL with Beats Audio integration, and focuses on its powerful sound quality.

It follows a girl who has the ability to make everything she comes into contact with pulsate and vibrate in time to the rhythm of the ad’s soundtrack.

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Released: 08 November 2011

Credits

EMEA senior marketing communications and planning manager
Production company
Producer

Private View about this creative

Private View: Leon Jaume and Jeff Dodds

Private View: Leon Jaume and Jeff Dodds

Featuring work from ITV, American Airlines, Dixons, HTC Cadbury's Fingers and John Lewis

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