Chivas Regal 'here's to...' by Euro RSCG London

5.0 1 Votes

The Academy Award winner Joachim Back has directed two online films for Chivas Regal as part of the brand's new "live with chivalry" campaign.

Created by Euro RSCG London, the films star four male friends who recount various escapades over a glass of Chivas whisky. In the first spot, the quartet find themselves stranded in the desert after a party, with no idea of how to get home.

The second film recalls a time when the group had to help one of the characters as he went through an awkward break-up.

The online films were written and art directed by Ben Clapp and Russell Schaller, and will be supported by global TV, print and digital activity.

Share On:

Released: 09 November 2011

Creative in this campaign:


Production company
Executive producer
Creative director
Agency producer
Music director
Post production
Edit house

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Chivas 18

Chivas 18 "the evolution of ice" by AnalogFolk

Chivas Regal 'a legend reborn' by Euro RSCG London

Chivas Regal 'a legend reborn' by Euro RSCG London

Euro RSCG London has launched an online film to celebrate the history of Chivas Regal’s 25-year-old luxury whisky.