Adam & Eve has launched the Christmas spot for John Lewis directed by Dougal Wilson, who also directed the award-winning "always a woman" spot for the brand.
The film tells the story of a young boy and his wait till Christmas morning. The classic track Please, Please, Please, Let Me Get What I Want, originally by The Smiths, is used on the ad performed by the singer-songwriter Slow Moving Millie.
Released: 11 November 2011
Featuring work from ITV, American Airlines, Dixons, HTC Cadbury's Fingers and John Lewis
The Campaign Big Awards honours the best and most innovative creative work of the past 12 months. Here, we showcase the cream of this year's crop.
The new commercial for John Lewis focuses on its "never knowingly undersold" commitment and features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith.
© Haymarket Media Group Ltd.