Sainsbury's 'Christmas' by AMV

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After 11 years as the face of the brand, Jamie Oliver is featuring in his final television ad for Sainsbury's.

The Christmas spot, which has a pantomime theme, premiered during ITV's The X Factor results show on 13 November.

Filmed on location at London’s Adelphi Theatre, the ad features Oliver cooking Christmas dinner for a full pantomime cast.

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Released: 14 November 2011

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