Fairy 'rowers' by Grey London
Fairy has launched an ad in support of the Make-A-Wish Foundation.
The spot shows a little girl acting as a coxswain to a crew of eight rowers at Henley.
It was created by Grey's Paul Moran and Gary McNulty and was shot by Bare Films' Joanna Bailey in co-production with Production International.
The Make-A-Wish Foundation grants wishes to children and young people fighting life-threatening illnesses.