Tomorrow's Talent: Flex Matresses, 40 day bed-in

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"The concept for our latest work for Flex mattresses was, 'the more you use it, the better you feel'. We wanted to prove it. We did a bed-in with two real activists that turned into an online TV show. It came not just from the creative, but Laura's background in sociology which produced the content."

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Carlos Alija and Laura Sampedro, Sra Rushmore

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