Freeview 'balloon' by Leo Burnett

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Freeview has launched an £18 million marketing campaign, the first work for the brand by Leo Burnett since winning the busienss earlier this year.


The new strategy marks a shift in Freeview’s communications away from product promotion to focus on building the brand.

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Released: 18 November 2011

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Marketing communications director, Freeview
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Executive creative director
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