"The concept for our latest work for Flex mattresses was, 'the more you use it, the better you feel'. We wanted to prove it. We did a bed-in with two real activists that turned into an online TV show. It came not just from the creative, but Laura's background in sociology which produced the content."
"I really liked the international platform, that we developed for Coca-Cola as part of the Eat with your heart campaign. It was part of a programme to encourage drinking Coca-Cola at meal times. We developed a campaign for over 100 countries in Asia and Africa including TV, digital, POS. It was encouraging people to be more open and more spontaneous around the table. We wrote the song for it too which won an award."