Orange 'earmuffs' by Fallon

5.0 3 Votes

Fallon has created an ad to promote Orange's gift offer. Customers who purchase a new phone for £30 or more receive a free Christmas gift box, including Angle & Curve headphones.

The TV work centres on two plastic phone heads talking about headphones. One of the heads is wearing the A&C headphones and points out that, not only do the "earmuffs" keep you warm, they play music too.

The campaign features two TV executions, and exclusive content on video-on-demand and YouTube, and is supported by print, tactical outdoor and online.

It was written by John Cherry, Sam McCluskey and Becca Pottinger, and art directed by Gui Borchert. It was directed by Tim Godsall through Biscuit UK.

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Released: 22 November 2011

Credits

Senior advertising manager
Creative partner
Creative directors
Art director
Group account director
Account director
Agency planner
Agency producer
Production company
Director
Producer
Director of photography
Post-production
Audio post-production
Media agency
Media planner

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