ITV 'Text Santa' by ITV Creative

0.0 0 Votes

An animated promo campaign for ITV's new charity initiative kicks off this weekend.

The aim is to raise awareness and money for those most vulnerable during the festive period. ITV Creative worked alongside Lambie-Nairn and Aardman Animations on the campaign.

The first phase of it kicks off on 26 November, with a call to action featuring celebrities launching on 3 December. The animated characters will also take over ITV idents from 10 December.

Lambie-Nairn developed the brand identity for the campaign, both on and off air.

Share On:

Released: 23 November 2011

Credits

Group marketing director
Production company
Senior graphics designer
Senior creative
Producer
Post-production
Exposure

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Downton stars join Morse and Poirot in ITV's Where Drama Lives

Downton stars join Morse and Poirot in ITV's Where Drama Lives

'Downton Abbey' actors such as Hugh Bonneville share the screen with iconic ITV characters 'Morse' and 'Poirot 'in the channel's campaign to promote its autumn and winter drama programmes.

ITV

ITV "summer of soaps" by ITV Creative