Avios 'anything can fly' by 101

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101 has created a new spot for Avios, the points scheme formerly known as Airmiles. It's the first work for the brand by 101 since the start-up won the business earlier this year.

The soundtrack is Underwater from the album Like Weather by Leila.

The campaign, which was first released on YouTube, also includes a "making of" video and print work.

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Released: 28 November 2011

Creative in this campaign:

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Credits

Client founder
Brand leader
Agency producer
Director

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