Avios 'anything can fly' by 101

4.5 1 Votes

101 has created a new spot for Avios, the points scheme formerly known as Airmiles. It's the first work for the brand by 101 since the start-up won the business earlier this year.

The soundtrack is Underwater from the album Like Weather by Leila.

The campaign, which was first released on YouTube, also includes a "making of" video and print work.

Share On:

Released: 28 November 2011

Creative in this campaign:

  • avios1.jpg


  • avios3.jpg


  • avios7.jpg


  • avios8.jpg




Client founder
Brand leader
Agency producer

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Avios "the big reward" by 101

Avios appoints MBA to DM and digital account

Avios appoints MBA to DM and digital account

Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.