Jack Daniel's 'holiday barrel tree' by Arnold KLP
A giant Christmas tree erected from 140 white oak whiskey barrels features at the heart of Jack Daniel's Christmas advertising campaign.
Created by Arnold KLP, the campaign includes a TV ad, which shows the 26-foot tree being built by local barrel men in Lynchburg, the home of the Jack Daniel Distillery.
The ad launched in the UK on 1 December and is supported by a Facebook game that asks fans to protect the whiskey in the tree’s barrels by firing snowballs at the "barrel bandits" who are intent on spoiling the festive celebrations.
The ad was written by Todd Mitchell and art directed by Corey Favier.