CoppaFeel! 'hello boobs 3D campaign' by Archibald Ingall Stretton
The next phase of the "hello boobs" campaign from the youth breast cancer charity CoppaFeel! has been launched with a digital 96-sheet created by Archibald Ingall Stretton and Arena Media.
Users are required to download the Blippar app and hold their phones towards the image, which will enable them to see the boobs in 3D while also allowing users to name them.
It will then be possible to share the picture via Facebook and Twitter, and users can also find out more about "how to check your boobs" and sign up to the CoppaFeel! text reminder service.
The ad was written by Kieran Ainsworth, and art directed by Rich Coggin and Leanne Holloway.