BBC Two 'Christmas idents' by Red Bee Media

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BBC Two has launched its Christmas idents, created by Red Bee Media.

The idents use a combination of a specially shot model town and animation.

James Wood, the BBC head of creative, creative marketing, said: "Red Bee came to us in September with a proactive idea to refresh our Christmas Identity on BBC Two. We worked together on a brief and they came to us with an inspired idea for the refresh that clearly represented the channel and its values.

"The execution and crafting of the campaign is exquisite and we now have a Christmas campaign that we and the team at Red Bee are thrilled to present to our audiences. It exudes warmth, wit and is uniquely pleasurable. Most importantly, it is distinctly BBC Two at Christmas."

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Released: 12 December 2011

Credits

Kirsty Mullan (creative marketing manager, BBC Marketing) Sarah Bold (creative marketing executive, BBC Marketing) Ash Makkar (head of marketing, BBC Two) David Dunn (marketing manager, BBC Two)
Creative head
Creative director
Account director
Producer
Planner
Animator/director
Production companies

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