Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO

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Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new MultiCar insurance product.

The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic.

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Released: 04 January 2012

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Credits

Head of marketing
Copywriter
Art director
Media agency
Production company
Ralph (digital production company for the design and build of Ollie’s garage, the Facebook application)
Director
Production co. producer
Post-production company
Audio post-production

Private View about this creative

Private View: Russell Ramsey and Moray MacLennan

Private View: Russell Ramsey and Moray MacLennan

With work from Harvey Nichols, Aviva, ASICS, British Airways, Weight Watchers and the British Heart Foundation.

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