Gatorade 'isn't enough' by TBWA\Chiat\Day

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Gatorade aims to change how athletes think about how they train with its new US TV ad.

The brand aims to convince athletes that the fuel they put into their bodies is just as important as the equipment they put on.

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Released: 04 January 2012

Creative in this campaign:

Credits

Executive creative director
Group creative director
Group creative director
Executive producer
Producer
Executive business affairs manager
Business affairs manager
Group planning director
Planning director
Account planner
Jr. planner
Jr. planner
Worldwide managing director
Account directors
Management supervisor
Account supervisor
Account executive
Sports marketing assistant account executive
Music supervisor
Production company
Director
EPs/heads of commercials
Executive producers
Director of photography
Production designer
Editorial company
Executive producer
Assistant editor
Visual fx
Visual fx
Title design
Post producer
VFX supervisor
Production coordinator
Music
Composer
Executive producer
Final mix
Mixer/sound design
Executive producer

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