General Electric 'future folklore' by TBWA\Tequila\Shanghai

0.0 0 Votes

TBWA\Tequila\Shanghai has launched two new online films as part of General Electric's "future folklore" digital campaign.

The films, called "fireflies" and "water", aim to demonstrate how GE’s innovative solutions help address China’s most pressing environmental and healthcare challenges.

The campaign launched with the online film "borrowing the wind" in October.

Share On:

Released: 04 January 2012

Creative in this campaign:

Credits

Creative directors
Art directors
Copywriter
Illustrator
Production company
General manager
Agency producer
Account director / senior account executive
Account executive/manager
Media agency

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

General Electric calls global media review

General Electric calls global media review

General Electric (GE), the technology and finance conglomerate, is holding a global multi-agency review of its media arrangements.

General Electric 'living painting' by AMV BBDO

General Electric 'living painting' by AMV BBDO

AMV BBDO has created an outdoor campaign for General Electric made up of live plants and flowers.