Saga 'cruises and holidays' by VCCP

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Saga, the provider of services for the over-50s, has revealed the first ad created by its newly appointed agency, VCCP.

The brief was to "break the ingrained cultural associations that society has about age and about Saga".

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Released: 06 January 2012

Credits

Agency producer
Copywriter
Art director
Planner
Media agency
Production company
Director

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