Nike '#makeitcount' by Wieden & Kennedy and AKQA

0.0 0 Votes

Wieden & Kennedy London and AKQA have created a new campaign for Nike, with a focus on this year's Olympics.

The above-the-line campaign, created by Wieden & Kennedy, shows British athletes in black-and-white portraits with their own handwriting.

The athletes' Twitter handles appear on the executions along with the "make It count" hashtag to encourage online participation.

Photographed by Adam Hinton, the portraits appear on posters and online. A series of more personal portraits of the athletes will be exhibited in Nike’s 1948 space from 18 January.

AKQA has created a social campaign across Facebook, Twitter and A series of online films explore the athletes’ hunger to achieve their goals in the year ahead.

Share On:

Released: 09 January 2012

Creative in this campaign:

  • Nike1.jpg


  • nike4.jpg


  • nike6.jpg


  • nike7.jpg


  • nike8.jpg


  • Nike2.jpg


  • nike3.jpg


  • nike5.jpg




Poster photographer
Poster production company
Film production company
Film director

Private View about this creative

Private View: Darren Bailes and Dave Bedwood

Private View: Darren Bailes and Dave Bedwood

Featuring work from Vodafone, Durex and Nike.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Nike 'king of trainers' by R/GA London

Nike 'king of trainers' by R/GA London

Nike and JD Sports have come together to launch a new mobile web and Facebook platform.

Nike 'Rooney' by Wieden & Kennedy

Nike 'Rooney' by Wieden & Kennedy

Wieden & Kennedy's latest spot for Nike focuses on Wayne Rooney's face.