Taco Bell 'football derby' by DraftFCB

4.5 3 Votes

The fast-food chain Taco Bell has launched a campaign for a new restaurant at Manchester's Arndale Centre.

As the city's footballing rivals prepared to face each other in an FA Cup third-round tie, Taco Bell aimed to provoke their fans.

The outdoor campaign featured digital six-sheets and adbikes to reach football supporters in the city centre, travelling to the match and near the grounds.

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Released: 09 January 2012

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Credits

General manager, Taco Bell UK & Europe; Yum Restaurants International
Creative director
Copywriter
Art director
Planner (creative agency)
Media agency
Media planner

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