Snickers 'you're not you when you're hungry' by AMV BBDO

3.8 8 Votes

Snickers has launched an ad in the UK starring Joan Collins, as part of its global campaign.

The campaign, by Abbott Mead Vickers BBDO, will launch online and on Twitter, followed by TV and press.

It is based around the idea that, when you’re hungry, you’re not quite yourself. Collins and Stephanie Beacham, known for their diva-like behaviour, star in the work.

The Twitter campaign involves five celebrities over five days Tweeting "off their game" posts.

A competition to win a month’s supply of Snickers will invite the public to Tweet about things they’ve done when hungry.

The spot was written by Prabhu Wignarajah and art directed by Jeremy Tribe. It was directed by Russell Bates through Crossroads Films.

Share On:

Released: 11 January 2012

  • Columbus.jpg


  • houdini.jpg


  • nightingale.jpg


  • acapone.jpg


  • Michelangelo.jpg


  • bloodysatnav.jpg


  • headache.jpg



Related Creative:


UK brand director
European brand director
Agency planner
Agency account man
TV producer
Media planner
Production company
Production company producer
Post-production company
Audio post-production
UK brand director
Art director
Copy writer
Creative directors
Art buyer

Private View about this creative

Private View: Jonathan Burley and Baillie Walsh

Private View: Jonathan Burley and Baillie Walsh

Featuring work from BBC Radio 1, Cockburn's, Paddy Power, Coral, and Snickers

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus