'tough decision' by VCCP

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Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP's campaign.

The spot sees Orlov contemplating whether his ageing head of IT is still up for the job, prompting a tearful Sergei to fear that he’s going to be sacked.

However, rather than give him the boot, Orlov buys Sergei a new state-of-the-art laptop so he can work "all day and all night". The new execution marks a return to the meerkat’s Russian mansion, following a series of previous ads that showed Orlov and Sergei meeting the UK public.

The ad was written by Matt Lloyd and Javier Romartinez, and art directed by Stephen Misir. It was directed by Darren Walsh through Passion Pictures.

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Released: 16 January 2012


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Private View: Ben Walker and Jay Pond-Jones

Private View: Ben Walker and Jay Pond-Jones

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