Lurpak 'lightest' by Wieden & Kennedy

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Lurpak has unveiled a £10 million campaign aligning itself with healthy eating, to promote Lightest Spreadable, its biggest product launch in ten years.

Wieden & Kennedy created a 60-second TV ad, as well as press, outdoor, digital and in-store work. The TV spot recalls the dramatic effects used in Lurpak’s "kitchen odyssey" campaign.

It was art directed by Andy Kelly and directed by Dougal Wilson through Blink.

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Released: 17 January 2012

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Private View about this creative

Private View: Ben Walker and Jay Pond-Jones

Private View: Ben Walker and Jay Pond-Jones

This week, featuring work from BT, Mini, Comparethemarket.com, Cadbury Creme Egg, Lurpak and Virgin Media

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