The AA 'who will stop Jack Frost?' by McCann London

2.9 5 Votes

McCann London has created a horror film-style trailer to promote the Home Emergency Response service from the AA.

The campaign introduces Jack Frost, who freezes people. A trailer with no AA branding was released before the full ad went live on, which redirects users to the AA website.

The ad was created ?by Matt Crabtree and Si Hepton, and directed by Matthias Hoene through Partizan.

Share On:

Released: 19 January 2012

Related Creative:


Creative directors
Account director
Production company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


AA "we've seen it all" by Adam & Eve/DDB

Nudist camps, Whitehall, World War II re-enactments - the AA has been to the strangest places in its 110-year history and looks to capitalise on this in a new TV campaign.

AA launches biggest campaign in over a decade

AA launches biggest campaign in over a decade

Helping nudists find their keys and fixing Nazi war machines: the AA has received all manner of strange call-outs in its 110 years as the breakdown service seeks to capitalise on this history in its new TV campaign.