The AA 'who will stop Jack Frost?' by McCann London

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McCann London has created a horror film-style trailer to promote the Home Emergency Response service from the AA.

The campaign introduces Jack Frost, who freezes people. A trailer with no AA branding was released before the full ad went live on StopJackFrost.com, which redirects users to the AA website.

The ad was created ?by Matt Crabtree and Si Hepton, and directed by Matthias Hoene through Partizan.

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Released: 19 January 2012

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