The AA 'who will stop Jack Frost?' by McCann London

2.9 5 Votes

McCann London has created a horror film-style trailer to promote the Home Emergency Response service from the AA.

The campaign introduces Jack Frost, who freezes people. A trailer with no AA branding was released before the full ad went live on, which redirects users to the AA website.

The ad was created ?by Matt Crabtree and Si Hepton, and directed by Matthias Hoene through Partizan.

Share On:

Released: 19 January 2012


Creative directors
Account director
Production company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

AA 'faulty shower' by McCann London

AA 'faulty shower' by McCann London

The AA has launched a campaign starring John Cleese to promote its new Home Emergency Response service.

AA 'you've got a friend' by Delaney Lund Knox Warren