More4 'triangular idents' by 4Creative

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4Creative, along with the design agency ManvsMachine, has made a new identity for More4, which will break today (Monday 23 January).

The More4 rebrand is centred around a bold, flexible logo, created from multiple triangles that flip, fold, attract and repel each other into position. The rebrand extends to a fresh on-screen look, which includes five new idents.

The idents feature real-world installations, inspired by the new logo and the triangular shapes used to construct it.

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Released: 23 January 2012

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