Adidas 'Adizero Rush' by 180LA

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Adidas is promoting its new Adizero Rush trainer with a TV ad created by 180LA that aims to make running more inclusive ?and entertaining.

The spot shows a high-school football team sprinting through the streets and leading band members, students and fans to the site of a game.

It was written by Zac Ryder and art directed by Adam Groves, and directed by Christopher Riggert through Biscuit Filmworks.

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Released: 25 January 2012

Creative in this campaign:

Credits

Executive creative director
Creative directors
Copywriter
Art director
Head of production/managing partner
Group account director
Account director
Account manager
Account coordinator
Planning director
Production company
Director
Managing partner
Executive producer
Production designer
Stylist
Casting company
Casting director
Shoot location
Shoot date
Editorial company
Editor
Executive producer
Colorist
Transfer facility
Online/VFX
VFX supervisor
Producer
Recording studio
Date: 1-12-12
Final mix
Mixer
Assistant mixer
Executive producer
Music company
Sound design
SD designer
Global brand marketing director
Senior global communications manager
Global communications manager

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