Adidas 'Adizero Rush' by 180LA

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Adidas is promoting its new Adizero Rush trainer with a TV ad created by 180LA that aims to make running more inclusive ?and entertaining.

The spot shows a high-school football team sprinting through the streets and leading band members, students and fans to the site of a game.

It was written by Zac Ryder and art directed by Adam Groves, and directed by Christopher Riggert through Biscuit Filmworks.

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Released: 25 January 2012

Creative in this campaign:


Executive creative director
Creative directors
Art director
Head of production/managing partner
Group account director
Account director
Account manager
Account coordinator
Planning director
Production company
Managing partner
Executive producer
Production designer
Casting company
Casting director
Shoot location
Shoot date
Editorial company
Executive producer
Transfer facility
VFX supervisor
Recording studio
Date: 1-12-12
Final mix
Assistant mixer
Executive producer
Music company
Sound design
SD designer
Global brand marketing director
Senior global communications manager
Global communications manager

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