McVitie's 'special' by Publicis London

4.0 5 Votes

McVitie's has launched an ad by Publicis London to promote its new Quirks offering.

It tells the story of an ordinary-looking biscuit that, when broken in half, is hiding a chocolate centre.

The ad ends with the line: "Special on the inside."

The spot was written and art directed by Gregor Findlay and Kevin Colquhoun. It was illustrated by Paul Davis, and directed by Dom del Torto through 7 Minute Rose.

Share On:

Released: 25 January 2012

Related Creative:


Executive creative director
Creative directors
Agency producers
Production company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


McVitie's "DeliChoc" by Grey London

McVitie's "sweeet" campaign, which uses cute or exotic animals as metaphors for the taste of different kinds of biscuit, is hardly groundbreaking. But the ads are well-made and people like them. Besides, how edgy do you want a biscuit ad to be?

McVitie's BN

McVitie's BN "sweeet" by Grey London