Vision Express 'we'll see you right' by Dare

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Vision Express has released the latest instalment in its "we'll see you right" campaign by Dare.

The new 60-second spot tells the story of a dog who goes some distance to get rid of his master’s ugly ?glasses. A 30-second cut-down is also part of the campaign.

The ad was written by the creative directors Nick Bird and Lee Smith, and directed by James Griffiths through Moxie Pictures. Post-production was through The Mill.

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Released: 25 January 2012

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Brand strategy director, Vision Express
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Private View about this creative

Private View: Darren Bailes and Dave Bedwood

Private View: Darren Bailes and Dave Bedwood

Featuring work from Vodafone, Durex and Nike.

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