BIS 'businesses' by St Luke's

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The Department for Business, Innovation and Skills, in partnership with StartUp Britain, has launched a national advertising campaign to encourage people to launch and grow their businesses in 2012.

The work was created by St Luke’s and includes 96-sheet posters, radio, digital banners and press executions. The agency was appointed after a competitive pitch.

Prime Minister David Cameron spoke at the launch event for the campaign.

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Released: 31 January 2012

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Director of corporate communications, BIS
Creative directors
Art director
Media agency

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