Honda 'the great unknown' by Wieden & Kennedy

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Honda's "the great unknown" campaign launches the new Civic model across Europe.

Created by Wieden & Kennedy London, the TV ad aims to deliver the message that it’s only by venturing into the unknown that you can discover something new and innovative.

The spot was created by Sam Heath and Chris Groom, and directed by Martin Krejci through Stink. Post-production was by Framestore.

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Released: 31 January 2012

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Private View about this creative

Private View: Dave Buonaguidi and Jonathan Mildenhall

Private View: Dave Buonaguidi and Jonathan Mildenhall

CREATIVE - Dave Buonaguidi, chief creative officer, Karmarama

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