Pepsi Max 'checkout' by TBWA\Chiat\Day

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This year's Super Bowl spot for Pepsi Max, by TBWA\Chiat\Day, takes ?a potshot at rival Coke Zero.

The spot shows a Coke Zero deliveryman ?attempting to discreetly purchase a bottle of Pepsi Max at the supermarket, when he unexpectedly becomes the grand prize winner of "Pepsi Max for Life".

It was written by Armando Samuels, art directed ?by Kristina Krkljus and directed by Joe Pytka through PYTKA.

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Released: 31 January 2012

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Chief creative officer
Group creative director
Creative director
Creative drector
Art director
Copywriter
Group planning director
Senior account planner
Executive producer
Agency producer
Managing director
Group account director
Account supervisor
Account executive
Director of business affairs
Business affairs manager
Talent payment coordinator
Production company
Director
Executive producer
Producer
Editorial company
Executive producer
Producer
Editor
Executive producer
Sound mix
Mixer
Music
Producer/bass guitar/guitar
Lap and pedal steel guitars
Acoustic/electric guitars
Piano/organ
Engineer/mixer
Assistant engineer

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