Lynx 'the chain' by BBH

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Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.

"The chain", which will run alongside digital, social and out-of-home activity, shows men and women coming together in chaotic situations.

Bartle Bogle Hegarty has also developed two Facebook apps, "Anarchy Matchmaker" and "Kissing Chaos", which will launch in South America this week, and roll out across other markets.

Facebook users are asked to film themselves in "kissing" poses to feature in a music video, where they’ll be seen "kissing" a stranger. The results are posted to their profiles and the Axe fan page.

The TV spot was created by Daniel Schaefer and Szymon Rose, and shot by Tom Kuntz through MJZ.

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Released: 01 February 2012


Creative Credits
Global brand director
BBH creative team
BBH creative director
BBH strategic business leaf
BBH team manager
TV Credits
BBH TV producer
BBH assistant TV producer
Production company
Post production
Editor/editing house
Sound design
Sound mix
Sound mixer
Print Credits
BBH print producer
Photographers agent / agency
Photographers producer / production company

Private View about this creative

Private View: Dave Buonaguidi and Jonathan Mildenhall

Private View: Dave Buonaguidi and Jonathan Mildenhall

CREATIVE - Dave Buonaguidi, chief creative officer, Karmarama

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