Cadbury 'joyville' by Fallon

3.6 4 Votes

In a move away from its previous "Glass and a Half Full Productions" work, Cadbury Dairy Milk is launching a new long-term communications platform called Joyville, created by Fallon.

Joyville is being positioned as a magical place where Dairy Milk is made.A TV spot, which airs from 3 February, promotes a new product, Cadbury Dairy Milk Bubbly.

The ad is part of a £6 million campaign including TV, outdoor, PR, experiential and digital. As part of the campaign, Cadbury installed a musical chocolate fountain in London’s Westfield shopping centre, Bullring Birmingham and the Trafford Centre in Manchester.

The work was created by Chris Bovill and John Allison, and directed by Tom Kuntz through MJZ.

Share On:

Released: 02 February 2012


Creative directors
Agency producer
Group account director
Account director
Media agency
Media planner
Media spend
Production company
Production company producer
Audio post-production

Private View about this creative

Private View: Dave Buonaguidi and Jonathan Mildenhall

Private View: Dave Buonaguidi and Jonathan Mildenhall

CREATIVE - Dave Buonaguidi, chief creative officer, Karmarama

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Cadbury "Oat Crunch" by Fallon

Cadbury launched its new Dairy Milk Oat Crunch bar with an ad featuring two spoons-playing dinner ladies.


Cadbury "passport control" by Fallon