T-Mobile 'what Britain loves' by Saatchi & Saatchi

3.6 5 Votes

T-Mobile has launched an ad campaign, created by Saatchi & Saatchi, promoting a range of offers.

The work is a change in style from T-Mobile’s main brand advertising, which has revolved around flashmob events.

The first spot opens on a village where a group of grannies walking down a hill are joined by a marching band, pets and football fans.

Viewers are directed to the brand’s Facebook page, www.facebook.com/TMobileUK, where they can see its deals and win prizes.

The 90-second spot will launch on T-Mobile’s social media channels – Facebook, Twitter and YouTube – followed by TV on 4 February.

It was written by Dan Warner, art directed by Andy Vasey, and directed and produced by Traktor.

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Released: 02 February 2012

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Credits

Brand director, Everything Everywhere
Head of comms, T-Mobile
Senior advertising manager, T-Mobile
Advertising manager, T-Mobile
Executive creative director
Copywriter
Art director
Account director
Business leader
Agency producer
Media buying agency
Deputy managing director, MEC
Comms director, MEC
Production company
Director
Producer
Editor
Post-production company
Audio post-production company
City/ country

Private View about this creative

Private View: Dave Dye and Emma de la Fosse

With work from Cravendale, British Airways, T-Mobile, Orange, Transport for London and Loyd Grossman.

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