Heineken 'The Serenade' by Wieden & Kennedy Amsterdam

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Heineken is trying to help ignite romance this Valentine's Day with the launch of a new Facebook app called The Serenade.

Based on the brand’s second global film "the date", the new app enables Heineken consumers to send humorous, personalised songs to potential partners, inviting them on a date. The Serenade is available in 20 languages.

Millions of adult consumers across the globe will be able to participate and create their own songs via Heineken's Facebook page.

The Serenade is part of the brand’s "open your world" global campaign.

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Released: 02 February 2012

Credits

Heineken
Global brand director
Global communications manager
Global communication
Global digital manager
Global digital
Project manager webcentre
Wieden & Kennedy Amsterdam
Executive creative directors
Art director
Copywriter
Broadcast director
Agency producers
Group account director
Project manager
Business affairs
Serenade app production
Production
Account directors
Tech lead
Motion designer
Photographer
FILM PRODUCTION
Production company
Director
Director of photography
Producer
Executive producer
Editing company
 
Audio post
Sound designer/mixer
  Music
Music supervisor
Musical director
 
Post production
Producer
Live event production
Production
Production director
Executive producer
Director
Editor in chief
Digital media
Executive creative director
Associate creative director
Planning director
Strategic planner
Executive producer
Group account director
Senior technical manager
Technical delivery manager

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