Heineken 'The Serenade' by Wieden & Kennedy Amsterdam
Heineken is trying to help ignite romance this Valentine's Day with the launch of a new Facebook app called The Serenade.
Based on the brand’s second global film "the date", the new app enables Heineken consumers to send humorous, personalised songs to potential partners, inviting them on a date. The Serenade is available in 20 languages.
Millions of adult consumers across the globe will be able to participate and create their own songs via Heineken's Facebook page.
The Serenade is part of the brand’s "open your world" global campaign.