McDonald's 'first day' by Leo Burnett

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McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E4.

Entitled "first day", the ad, created by Leo Burnett, aims to capture the reassuring feeling of familiarity a visit to McDonald's gives its customers.

The ad shows a young man on his first day in a new job.

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Released: 06 February 2012

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