Coca-Cola 'Coke polar bowl' by Wieden & Kennedy Portland

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The animated Coca-Cola polar bears returned in a digital campaign around Super Bowl XLVI.

In the animated film, the polar bears watched the game and shared a Coke. Fans were able to follow the action live with them "in the Arctic" by visiting

The live stream showed the bears’ reactions to all the plays on the field, the half-time show and commercials.

The bears also took over the official @CocaCola Twitter account on game day. Fans were able to exchange Tweets with the bears and share select moments from the live stream with friends via social media.

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Released: 06 February 2012

Creative in this campaign:


Wieden & Kennedy Portland
Creative directors
Art director
Digital copywriters
Digital art directors
Digital strategy
Community manager
Senior broadcast producer
Executive interactive producer
Senior interactive producer
Junior interactive producer
Creative technologist
Music producer
Sr. communications strategist
Measurement strategy
Project manager
Executive creative directors
Global interactive ECD
Agency executive producer
Production partners
Interactive animation
Interactive gaming
Interactive streaming
Broadcast animation
Sound design
Interactive production co
Exec producer
Lead technical director
Production assistant
Build support
Interactive production – gaming
Interactive production co
Research and development art director
Technical manager
Business development
Web interface programming
Technical art
Interative production – streaming Broadcast production – animation
CG supervisor
Art director/character concept artist
Environment concept artists
Storyboard artists
Character modellers
Character riggers
Animation lead
Fx lead
Flame compositor
Arranger, conductor
Executive producer
Sound design
Sound design company
Sound designer
Executive producer

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