Axe 'the cleaner' by Lowe/Ponce

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Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known as Lynx in the UK).

It follows someone who removes all types of incriminating evidence from parties.

The campaign, produced by Argentina Cine and directed by Rafael López Saubidet, will be available on sites including Facebook.

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Released: 07 February 2012

Creative in this campaign:

Credits

Art director
Copywriter
Client services director
Group brand director
Brand executive
Head of tv department
Agency producer
Production company
Executive producer
Director of photography
Director assistant
Art director
Post production house
Post co-ordinator
Music
Sound house

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