Loyd Grossman sauces 'Share a lifetime's passion' by Dare

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Premier Foods is launching a brand campaign for Loyd Grossman sauces.

Created by Dare, the spot follows Grossman and his gastronomic trials and adventures from infant to the present day.

The work was created by Matt Lever and Helen Board. It was directed by Jim Gilchrist through MJZ. Post-production was by The Moving Picture Company.

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Released: 07 February 2012

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Private View about this creative

Private View: Dave Dye and Emma de la Fosse

With work from Cravendale, British Airways, T-Mobile, Orange, Transport for London and Loyd Grossman.

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Private View: Dave Dye and Emma de la Fosse

With work from Cravendale, British Airways, T-Mobile, Orange, Transport for London and Loyd Grossman.