Bwin 'play for real 2012' by Wieden & Kennedy Amsterdam

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The advertising campaign for the betting company Bwin features members of the Real Madrid team.

A TV commercial features the players Nuri Sahin, Karim Benzema, Sergio Ramos and Alvaro Arbeloa, concluding with the line: "Play for real."

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Released: 08 February 2012

Credits

bwin
Brand director bwin
Art director bwin.party
Head of brand management
Wieden & Kennedy Amsterdam
Executive creative directors
Creative director
Art director
Head of broadcast
Agency producer
Planner
Group account director
Account director
Account manager
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Studio artist
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Digital producer
Project manager
Business affairs
Film production
Production company
2nd production company
Director
Director of photography
Producer
Executive producer
Digital airtech
Digital airtech
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