Bwin 'play for real 2012' by Wieden & Kennedy Amsterdam

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The advertising campaign for the betting company Bwin features members of the Real Madrid team.

A TV commercial features the players Nuri Sahin, Karim Benzema, Sergio Ramos and Alvaro Arbeloa, concluding with the line: "Play for real."

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Released: 08 February 2012

Credits

bwin
Brand director bwin
Mira Kloss Zechner
Art director bwin.party
Thomas Fuerstner
Head of brand management
Karin Köfinger
Wieden & Kennedy Amsterdam
Executive creative directors
Eric Quennoy
Mark Bernath
Creative director
Alvaro Sotomayor
Art director
Chris Taylor
Copywriter
Chris Taylor
Roger Hoard
Head of broadcast
Erik Verheijen
Agency producer
Andrew Koningen
Planner
Nick Docherty
Group account director
Eva Rausch
Account director
Katja Dienel
Account manager
Mandy Wald
Art producer
Andrew Koningen
Studio artist
Tanya Funnell
Studio artist
Malia Killings
Designer
Gareth Rice
Digital producer
Kylie Liggins
Project manager
Pam Prior
Business affairs
Emilie Douqué
Film production
Production company
RSA
2nd production company
Goodgate Productions
Director
Mark Zibert
Director of photography
Brendan Galvin
Producer
Gordon Mackinnon
Executive producer
Caspar Delaney
Digital airtech
Dayton Taylor
Digital airtech
Helen Cheng
Choreographer
Andy Ansah
Editing company
Whitehouse
Editor
James Forbes-Robertson
Music
Artist / title
Tommy Zee
Music company
Massive Music
Post-production
Glasswork Amsterdam
Animator
Morten Vinther
Producer
Hannah McDonald
Print production
Photographer
Mark Zibert
Retoucher
Dario Fusnecher
Digital production
Retoucher
Frank Officer
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