Cravendale 'magic potato h'okay' by Wieden & Kennedy London

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Kermit the Frog and P├ępe the King Prawn from The Muppets star in the latest Cravendale TV and cinema campaign by Wieden & Kennedy.

In the ad, they sit at a breakfast table talking about a free backpack Kermit received from Cravendale. The free backpacks are being promoted on-pack and also through online activity and a cinema ad.

The eight-week promotion is part of a tie-up between Cravendale and The Walt Disney Company negotiated by the Aegis Media agencies Carat and JJP, and Disney’s ad sales arm, Disneymedia+.

Through www.themilkmatters.co.uk, Muppets fans can download stickers to print and then upload photos of the stickers on cartons of Cravendale to win tickets for VIP screenings of the film.

The ad was created by Hollie Walker and Freddie Powell, and directed by Kirk Thatcher through Soapbox Films.

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Released: 08 February 2012

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Credits

Director of milk & cream brands
Senior brand manager
First airdate
Agency
Creative directors
Agency producer
Media planning
Production company
Director
Production co producer
Offline editors
Post production
Lead flame artist
Sound studio
Engineer

Private View about this creative

Private View: Dave Dye and Emma de la Fosse

With work from Cravendale, British Airways, T-Mobile, Orange, Transport for London and Loyd Grossman.

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