British Airways 'the race' by BBH

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British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today (Thursday) followed by Google+, before appearing on TV during Coronation Street.

It will be accompanied with a "making of" video online, and supported by outdoor, print and online ads. The print executions will launch on? 10 February.

The 60-second TV ad, created by Bartle Bogle Hegarty, takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games through the eyes of a little girl, whose bag races against luggage from other nations to make it to the arrivals hall first.

The work was created by Matt Moreland and Chris Clarke. It was directed by Neil Gorringe through Moxie Pictures.

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Released: 09 February 2012

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Credits

TV creative credits
Marketing director
Campaign project manager
BBH creative team
BBH creative director
BBH producer
BBH assistant producer
BBH team manager
BBH team director
BBH strategy director
BBH strategic business lead
Production company
Director
Post production
Editor/editing house
Print creative credits
Marketing director
Campaign project manager
Campaign project manager
BBH creative team
BBH creative director
BBH assistant producer
BBH team manager
BBH team director
BBH strategic business lead
BBH strategy director
Photographer
Exposure

Private View about this creative

Private View: Dave Dye and Emma de la Fosse

With work from Cravendale, British Airways, T-Mobile, Orange, Transport for London and Loyd Grossman.

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